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Prompt of the Week: Price Reduction

August 12, 2026

The price reduction talk is one of the hardest conversations in real estate. RealTalk can prepare you for it with all the data you need.

This week's prompt prepares you for the hardest conversation in the business: telling a seller it is time to lower the price. RealTalk helps you come into the conversation with the evidence you need to best serve your seller.

The talk no agent looks forward to

You listed the house at a price everyone was excited about, but now the listing has gone quiet. It's your job as the seller's agent to talk them through how the market has changed and why your listing price isn't bringing in the buyer.

The prompt

Prompt
My listing at [address] has been on the market for weeks without an offer, and I think we need a price reduction. Pull active and sold comps nearby and show me how our home compares.
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Here is what comes back.

Active and sold comps

A price reduction case needs support from both halves of the market. Sold comps show what buyers actually ended up paying for similar properties. Active comps show the other properties buyers are looking at this weekend. RealTalk pulls both and lays them out with photos, prices, and days on market, each tagged active or sold.

RealTalk's comps result for a listing, showing both active (on-market) and sold/closed comparables side by side with photos, prices, days on market, and an Active/Closed status badge on each.

Compare on condition, not just price

Two homes at the same price are rarely the same home. If the comp that just sold has a renovated kitchen and yours is original, that is why your listing is sitting. RealTalk can line your listing's photos up against a comp's, room by room, so you see the finish gap the way a buyer does.

Prompt
Show me the photos side-by-side with our home and the two closest sold. Are they in a similar condition with similar finishes?
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Drop the comps in the seller's portal

A seller believes what they can click through themselves. Once you have the comps that make the case, have RealTalk add them to that seller's FlexMLS client portal, so the homes are waiting for them before the call.

Prompt
Add these comps to [seller name]'s FlexMLS portal so they can look before we talk.
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This lets your client browse the comps and see exactly what you are seeing. Connect your FlexMLS account in Settings first, and the comps land in the client's portal.

The email that starts the conversation

The hardest part is opening the talk. RealTalk drafts the seller email for you, built on the comps you just pulled, leading with the market reality and closing with a clear recommendation and a next step.

RealTalk's drafted seller email making the case for a price reduction: it leads with the market reality from the comps and closes with a clear recommendation and a next step.

You read it, add the one or two things only you know about this seller, and send.

The whole packet in just a few minutes

RealTalk will do all the digging through the MLS for you and you can get all of this in just a few minutes of natural conversation:

  1. Active and sold comps that show the gap
  2. Side-by-side photo comparison with comps
  3. Share the comps with your seller
  4. An email to opens the conversation